Investigation
The evidence
Orient was founded in Japan in 1950 and is now part of the Seiko Epson group. What sets it apart at this price: the brand designs and produces its own calibres.
Most competitors buy an off-the-shelf movement. Orient’s recent models get automatic movements that can be wound by hand and whose seconds hand stops when you set the time, two features long missing from watches in this range.
The trade-off shows elsewhere. The crystal is often mineral, the original bracelets are light, and the water resistance of the dress models rules out swimming.